LIBERTE, EGALITE, GLOSSIER

Glossier’s France Launch Campaign—”Liberté, Egalité, Glossier”—celebrated the brand’s incredibly unique and diverse core community in France. Featuring nine Parisian women in a wheat paste campaign in Paris, Bordeaux, Toulouse, Marseille, Lille and Lyon, Glossier gave voice to its people-powered ecosystem and commitment to beauty as a conduit to connection. Topped off by a lavish party at Lapérouse, the launch was a roaring success.