TICTAIL

Tictail, a global community of emerging brands in fashion and home design. (Acquired by Shopify). Focused on strategic direction of brand localization, developed and coordinated company-wide translation process & tone of voice guidelines in 10 languages, tailored web content, retail calendars, and digital campaigns to five international markets, and led all product marketing initiatives and user retention strategies for over 10,000 brands in five markets

artwork by pat iadanza | @pat.iadanza