
With nearly 15 years of experience,
Wenonah Echelard brings an expertise in global program design, administration, and assessment and a passion for impact evaluation.
experience
• Led realignment and standardization of organization-wide impact data collection, review, and analysis process to promote an organizational culture of collective learning, data-driven decision-making, and results-focused program design and admin
• Leveraged Experiential Learning Theories, instructional design methods, needs-based approaches to program design to deliver high-impact learning programming that supports achievement of organizational impact goals and stakeholder objectives
• Facilitated 3-year strategic planning process for all Cultural Vistas' programs, leveraging strategic analysis of programmatic data and results frameworks to inform the organization's international priorities, programmatic vision, and operational goals
• Oversaw client relationships with over 250 major corporations—including the world’s largest tech companies, universities, attorneys, and international organizations—to promote the mission and maintain compliance with implementing partners
• Evaluated J-1 visa applications for regulatory and statutory compliance as an Alternate Responsible Officer (ARO), maintaining participants’ SEVIS records and monitoring ongoing Exchange Visitor Programs for compliance and mission-alignment
• Collaborated in a team of three, working directly with NDI’s Associate Director of Study Abroad, to deliver a holistic program proposal that aimed to increase student learning outcomes in intercultural competency during summer programs abroad
• Designed a comprehensive program model, leveraging Theory of Change and Program Logic Models, to align stakeholders around explicit student learning objectives and expand the formative assessment of global competencies across 17 programs
• Developed and implemented expansion playbook against President and Chief Marketing Officer’s directives and corporate revenue goals, ultimately executing 6 new market expansions in the UK, Ireland, Sweden, Denmark, France, and Canada
• Supervised local community engagement strategies, event programming and production, as well as strategic corporate partnerships to grow customer base, scale global engagement, and increase global business revenue
• Obtained, analyzed, and presented consumer and market data to provide basis for informed business decisions and strategic planning using a combination of qualitative surveys and quantitative interpretation tools like Google Analytics and Looker
• Strategized business cases for new market entry and achieved localized brand positioning per market through extensive consumer and market research
• Led marketing strategy across Europe, from ideation through to execution of product launches and brand campaigns, to build awareness among target customer base, industry, and media; develop scalable marketing strategies; and enable maximum growth in new international markets
• Designed and executed relationship management and retention strategies that supported growth and success of over 10,000 entrepreneurs on the marketplace, implementing email marketing tactics and campaigns to increase engagement and incentivize repeat behaviors
• Managed cross-functional international community engagement efforts, facilitated strategic brand and community partnerships, and developed and maintained local networks in all new markets to grow international seller and customer base on the marketplace
• Leveraged consumer and market data to set strategic direction of global web content, retail calendars, and digital campaigns for five international markets
• Directed localization efforts in collaboration with both product and marketing teams to develop and facilitate company-wide translation process & tone of voice guidelines in 10 languages
• Facilitated communication and collaboration between the administration and Spanish-speaking community to support inclusion and advocate for the needs and concerns of ELL students and families
• Reinforced classroom learning and supplemental educational support programs to improve students’ interpersonal skills and facilitate a safe, inclusive, and productive learning environment for the ELL community
• Planned and instructed interactive courses for native French speakers in middle school, high school, and post-baccalaureate programs to increase English reading, writing, speaking, and listening skills
• Lectured on topics ranging from English grammar and syntax to American politics and literature in a citizen diplomat capacity to bolster knowledge and attitudes about the US and strengthen students’ intercultural competencies
• Monitored and recorded academic data to track and assess students’ linguistic and socio-emotional development
• Developed and instructed inductive curriculum in language and cultural immersion program at French summer camp for middle and high school students to increase foreign language skills and bolster attitudes rooted in intercultural competence
• Evaluated student progress in foreign language and intercultural competence through holistic, formative assessment

Wenonah Echelard
nearly 15 years of experience in global program design, administration, and assessment